Posts Tagged ‘Advertising)’
Free Web Site Traffic Will not Blow your Budget
If you are looking for a way to grow your web site traffic without blowing your budget, perhaps you should look to the free traffic exchanges. Traffic exchanges are basically surfing membership opt-in sites on the web where they will display your advertisement or webpage to other members when they are surfing the site.
Traffic exchanges provide a free traffic and advertising method where a person signs up as a member and sets up a webpage URL to advertise his/her program or product. The traffic exchange will then rotate the URL webpage to its members based upon the amount of surfing you do. In general, traffic exchanges provide a ratio of 0.6:1.0 for each page surfed by a free member. This means that for every page you surf, you get 0.6 page credit for surfing. A few of them provide a 1:1 ratio for free members. Depending on the amount you surf, they may also credit you with bonus credits (i.e., 500 bonus credits for surfing x number of pages). Page rotations are timed and the time varies from 10 seconds to 30 seconds, depending on the traffic exchange.
Most traffic exchanges also provide a paid upgraded membership (a small monthly fee) which will give you a higher credit ratio and other incentives when you surf.
Ezine Article
There are two other advertising tools provided by most traffic exchanges which are beneficial to a website owner. These tools are a referral link to the traffic exchange site and a Safe List advertising option.
1. If you promote the Referral Link, and others join the Traffic Exchange through your referral link, you will receive page view credits when your referrals surf.
2. You can utilize traffic exchange Safe Lists to send your email ads to the Safe List members of that traffic exchange.
You should know that both manual and auto-surf traffic exchanges are available to work with:
Manual Traffic Exchanges — Manual traffic exchanges generally have a 15 to 30 second timer and you have to click on an icon or text area after the timer runs out to rotate to the next traffic exchange page for viewing. This is done to assure that the pages get viewed by the user. The manual traffic exchanges usually provide a better credit ratio per page than auto-surf traffic exchanges. Manual traffic exchange advertising will get a better click ratio on your ads compared to the auto-surf.
Auto-surf Traffic Exchanges — Auto-surf traffic exchanges usually have a 5 to 15 second timer and the page views rotate automatically at the end of the timer run out. The auto-surf traffic exchanges usually provide a 0.6:1 credit ratio for surfing. The advantage of the auto-surf rotation is that the user does not have to click once or twice for each page viewed and more page view credits are accumulated as the timer is shorter and allows more page views per minute.
You can cut down on your surfing time by using a free multi-tabbed browser (i.e., Mozilla, Firefox, Crazy Browser).
Traffic exchange advertising may not be considered as targeted advertising (i.e., email and ezine advertising or search engine clicks), but it provides free traffic which will improve your site ranking and promotes your program or product at the same time.
Advertising with traffic exchanges is really simple once you start thinking of traffic exchanges as TV ads. You only have the viewers attention for a few seconds, so your sales page must grab it and give them an action they can take. Some people say that traffic exchange advertising does not work, but traffic exchange advertising is only one aspect of promoting your site. A site owner should diversify site advertising into as many available avenues as possible and track the ads to see what is working best and adjust his marketing strategy accordingly.
Getting free traffic and free advertising through the traffic exchanges is certainly worth considering.
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Conley Stallard
http://www.articlesbase.com/internet-articles/free-web-site-traffic-will-not-blow-your-budget-95317.html
Can anyone please advise on how i can get to grips with advertising rates, website traffic estimates etc?
I have a really good idea for a useful website and would want to sell ad space to at least pay for the site and hopefully do a bit better. I know there are cpm rates (cpc etc) but are there any "benchmark" criteria advertisers look to establish or what "traffic" estimates would i have to show them? Many thanks for any responses.
We sell advertising space on our website – both banners via CPM, sponsored text links, and newsletter advertising. We have been successful at it, and we even have waiting lists for advertisers.
In our experience, here are what advertisers are looking for when choosing sites to use for their advertising:
1. Who are the visitors = It is important for advertisers to know whether your site’s visitors are what they are after. More than just traffic numbers, they want to know whether they can get targeted traffic from your website.
2. Traffic levels = Advertisers will often ask you how many visitors/pageviews/uniques you get in a month. Some will go to Alexa.com to check your traffic standing (not accurate, but many see it as a good guide). If you are selling banners through CPM rates for example, they will normally ask you how long it willtake you to show the 20,000 ad impressions they ordered (or how many they ordered).
3. Your rates = how comparable your rates are with others.
4. Customer service = advertisers want QUICK support from sites they want to advertise on. You need to be quick to respond to their emails, whether inquiring for your media kit or asking your ad rates or checking the performance of their ad campaigns.
The key to understand is that advertisers will always look for metrics to help them gauge the ROI they can get from advertising in your website. If they don’t think your site will not give them a good ROI, they will not advertise or renew their advertising on your site
How To Increase Website Traffic With Article Marketing
A quick walkthrough of how to use article marketing to generate free traffic for your website. Learn how you can earn money by submitting articles at http://www.articlesgoneviral.com
Duration : 0:5:0
Developing A Steady Stream Of Web Site Traffic
If you’re doing business on the Internet, developing a steady stream of web site traffic is an essential part of your success. However, as the Internet contains a wealth of information, you may be feeling a bit overwhelmed and not sure where to start.
Although there are many ways you can promote your web site and develop traffic, this article will focus on the most effective marketing and promotional techniques.
Writing and Publishing Articles
Writing and publishing articles in the area of your expertise is one of the most effective ways to promote your business online. What’s more, if you have the ability to write, it won’t cost you a dime!
The concept is simple. You write an informative article and allow it to be freely published on the Internet with your resource box and a link to your web site included.
Writing and publishing articles has a number of benefits:
* You will develop a steady stream of web site traffic from those who read your articles.
* You will receive inbound links to your web site, which will assist you in increasing your search engine ranking.
* You will build trust and credibility, as your article will promote you as an expert in your field.
* You can promote yourself, your business and your web site completely free.
There are many email article announcement groups and directories on the Internet that will enable you to post your article completely free. What’s more, most of these resources will enable publishers to publish your article in their ezine and/or on their web site, which can provide you with massive free promotion and traffic.
Even if you aren’t confident in your ability to write your own articles, there are many writers online you can hire to write your articles for you.
Visit any of the following web sites to find a writer for your project:
http://www.guru.com
http://www.rentacoder.com
http://www.scriptlance.com
For additional information, read the article titled, ‘Write for Publicity.’
http://www.web-source.net/write.htm
Internet Forums
Participating in forums that target your market is another effective way to promote your business. No matter what type of business you’re promoting, chances are, there are online forums with people who share your interest.
You can find suitable forums by using any search engine and typing in your topic with the word ‘discussion’ behind it. Ideally, you should look for forums that are spam free, moderated, and have a lot of active members.
Prior to posting to any forum, please ensure that you read the rules and fully understand them. Although blatant advertising will be prohibited, most forums will allow a signature file.
Participating in forums has a number of benefits:
* You will receive traffic from those who read your posts.
* You will receive inbound links to your web site, which will assist you in increasing your search engine ranking.
* You will build trust and credibility, as your posts will promote you as an expert in your field.
* You can promote your business completely free.
For best results, try to participate in three to five forums, making at least one post per day in each.
Google AdWords (Pay-Per-Click)
Google AdWords provides a simple way to purchase highly targeted text ads that are displayed with the search results, regardless of your budget.
Studies have shown that highly targeted keyword advertising produces an average of four times the industry standard clickthrough rate.
Google AdWords enables you to have complete control over your ad and how much you’d like to spend. You can open an account with a credit card and with no minimum deposit required. Once you place your ad, it can begin running almost immediately.
Google AdWords provides Internet marketers with a cost-effective advertising solution.
For further information, read the article titled, ‘Increase Your Sales with a Highly Targeted Advertising Campaign.’
http://www.web-source.net/ad_camp.htm
Ezine Advertising
Ezine Advertising is an effective form of online advertising. Not only is it effective, but it can also be very inexpensive depending upon the size of the publication.
The key to using ezine advertising effectively is to target your audience and track your response. You must test the effectiveness of both your ad and the publication in which you’re advertising. This will enable you to determine which ads are pulling the most response and which publications are providing you with a high response rate.
When selecting an ezine to buy advertising, make sure you select an ezine that targets your potential customer. In other words, if you were selling health products you wouldn’t want to advertise in a ‘marketing’ ezine. You would want to advertise in an ezine that focuses on health.
The Directory of Ezines (http://www.directoryofezines.com) provides a complete online searchable database of ezines that accept advertising. This directory contains all of the information you’ll need to know to effectively place your ads. However, please note, there is a small fee.
Although this list of promotional strategies is far from complete, they will provide you with a great place to start and assist you in quickly obtaining a steady stream of targeted traffic to your web site.
Shelley Lowery
http://www.articlesbase.com/online-promotion-articles/developing-a-steady-stream-of-web-site-traffic-129305.html
how much does it cost to advertise on a high traffic website?
You can check this site out. It describes the factors involved with advertising online.
http://theartofsem.com/search-engine-marketing-sem/pay-per-click-advertising/search-engine-advertising/search-engine-advertising/
