As the Search Engine Marketing Specialist for a Boston SEO organization I know the importance of online marketing. Setting up an SEO friendly website is a great way to increase your overall keyword rank and ability to be indexed by the search engines for a variety of related keyword iterations. This however is much like a relationship and it’s a constant struggle to continually keep Google happy, but with hard work comes the greatest rewards. I’ve outline 15 tips to use when optimizing your website for Google.

Title Tag:
Add unique and keyword rich title tags to each page of your website. Remember that each page should have it’s own unique title tag. Keep most important keyword at the front of the title tag. Do keyword research using the Google Keyword Tool and find keyword iterations you have the ability to rank well for. Keep your title tag to a maximum of 65-70 characters. In terms of SEO, this is a very important component.

Description Tag:
Description tags are just like title tags, the only difference is the amount of characters you can use and the relevancy that is placed on the tag. Description tags are a little less relevant that title tags. Keep your description tag to a max of about 160 characters.

Internal Link Building:
It’s important to add internal links to your site. If you want to increase relevancy to a particular page, hyperlink the keywords you want to use to the following page. You can essentially increase page rank for certain pages internally.

H1-H6 Tags:
H1-H6 tags usually consist of the headers for your site. Make sure you include keywords that are relevant to the pages you are providing on your website. As the search engine reads the page, emphasis will be place on these tags and your webpage may be more preferably indexed.

Alt Tags:
Remember, Google cannot index images unless of course your have the proper “alt=” tag. It’s beneficial to keyword rich content to your images, but make sure you are not overloading the tag or you may be flagged.

Sitemap:
Creating an XML sitemap is the best way to increase your likelihood of being indexed for new webpages. In essence, the sitemap assists with the search engines ability to quickly update your search results and the indexed pages of your site.

301 Redirect:
Make sure that both URL types (“www.” and “http://”) point to the same location. If you do not establish a 301 redirect then the search engines will think each URL is a separate location and any off-site links you build to your site will lose link juice.

Content/Keyword Density:
Make sure that the content you add to your website is relevant to the information on your site. Keywords should be throughout the content so that search engines are able to place emphasis on particular keywords.

Blog:
It’s important to create a blog for your site. Think of each blog post as an individual landing page for your site. You can index very well for blog posts because your blog is being constantly updated. The search engines will visit your site more frequently when you update your blog, because they have new fresh content to index.

Create RSS Feed:
This step ties in great with your blog. An RSS Feed allows the viewers of your blog to get automatic updates whenever you add a new blog post to your site. If you update your blog frequently your RSS feed with be updated. This will help you maintain your viewership and overall links to your site.

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Kissing Google on the Lips: 10 On-Site SEO Friendly Website Tips that Google Loves is a post from Traffic 2.0: Written to help you increase web traffic!

Search Engine Positioning is important as there are huge numbers of websites competing for high rankings in the search engines. Even the search engines have to face a big challenge while providing significant result for the internet surfers. Whenever there is a query by potential visitor for information relating to your website, you want your website listed as high as possible in the SERPs.

Each search engine evaluates and ranks your site in a different way, then decides what ranking to give your website .Getting high rankings in the search engines has become a highly competitive business today which requires an in-depth knowledge of Search engine positioning and how it works.

Optimizing a website for a better search engine positioning helps it driving more visitors to that site and thereby increasing web traffic. Only SEO services can make remarkable difference, when you want higher traffic count to your website as well as more and more people dealing with products and services from you site. High Search engine positioning can lead to huge increase in visitor to your site. The significance of good visibility is exceptional.

There are six major steps in Search Engine Positioning:

• Optimization- The proper balance for maximum search engine visibility depends upon optimization of your website with regards to all on page, off page and onsite factors.

• Keyword Analysis – Search the best combination of keywords and keyword phrases for your website that is relevant to your business, the right keyword will get you the right traffic.

• Link Popularity – All the top search engines consider the number of quality external inbound links pointing towards a site as a measure of its popularity. The more incoming links, the more popular the site must be. As far as the search engine is concerned, if a site is popular it must be relevant.

• Visitor Tracking – Installation of independent visitor tracking software on your site will provide detailed statistics of your visitors.

• Submissions – Submit your site by hand to the major search engines and top directories for best results.

• Reporting – You should keep track of regular, detailed reports on your sites position on the search engines so that you know exactly where your site is in the SERPs, every time.

A search on almost any subject returns thousands of possible results by the search engine. Unless your site is one of the top 10 returned, or having a good Search Engine Positioning few internet browsers will bother to look beyond the first 30 results

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Search Engine Positioning: an Aid to Increase Web Traffic is a post from Traffic 2.0: Written to help you increase web traffic!

New York, NY (PRWEB) September 30, 2010

Coming in the early winter of 2010, AcuMarketing is excited to announce the launch of “Practice Website Traffic”. This ultra effective brand new online based website traffic information membership site will give health care professionals the ability to generate more targeted website traffic then ever before in order to treat more new patients. It is the first ever online based membership site to offer practice website traffic tactics training on (1) how to generate new patients thanks to both onsite and offsite optimization strategies (2) how to use Twitter for ones social marketing strategy and (3) training on how to outsource all of ones practice’s website needs at a shockingly affordable price so no practitioner ever needs to do any complicated behind the scenes website programming.

Justin Mandel, Dipl.O.M. L.Ac the Practice Website Traffic developer recently had this to say “I am very excited that my fellow practitioners will finally have all of the tools they need to maximize the effectiveness of the most powerful marketing tool they have…their practice’s website. Getting brand new patients as a result of these terrific website traffic tactics has worked incredibly well for me and now it can work just as well for others.”

Go right now to http://www.PracticeWebsiteTraffic.com to be part of the special pre-launch event in order to get 3 amazing free digital reports complete with “over the shoulder” video to learn how to easily optimize your practice’s website. By signing up you visitors can also qualify for the amazing one time only steep launch discounting together with all of the extra bonuses.

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Anticipated Launch of Brand New Health Care Practice ‘Website Marketing’ Membership Site is a post from Traffic 2.0: Written to help you increase web traffic!

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