Posts Tagged ‘popularity’
How To Increase Targeted Online Traffic To Your Web Site Leveraging Free Internet Video Streaming Services
One of the most significant milestones on the web this year has been the popularity of the use of videos on the Internet. There are a number of free services that enable Internet users to easily upload and store videos on the Internet for free. These videos can then be broadcast (streamed) free over the Internet, to be viewed and shared by other users.
We will look at a simple but often overlooked way to help you get potentially loads of traffic to your web site using Internet videos.
But first let’s establish the background to the phenomenon and why it is important for you.
The popularity of Internet videos have really sky rocketed in the recent few months.
Consider these figures. In 2005, there were very few free video hosting web sites. Yet, in the month of August 2006 alone, according to a comScore Media Metrix report, there were approximately 6.98 Billion online videos that were streamed by Internet users in the United States alone.
More interestingly, the average US Internet video user consumed 63.3 streams during August 2006 or approximately 2 streams every day.
For marketers, businesses or even the Government or non-profit organizations, this opens up a whole new possibility of getting in touch with their desired audience, in a content rich, interactive way that has never been possible before.
The huge number of online videos streamed every month should not come as a surprise, given the popularity of Google, MSN, Yahoo, You Tube and My Space web sites. These are some of the most popular sites in the world and each of them have incorporated a video service in their offerings in the recent months.
Traffic or Internet users are the fuel that helps generate revenue for most of these businesses. The revenue is earned by monetizing the traffic with targeted advertising.
You Tube the video hosting service was founded in February 2005, but famously bought by Google for $1.65 Billion dollars in October 2006. Although it seems like a large amount to pay, it was in fact a very strategic move by Google.
Based on the comScore report, for the month of August 2006, Fox Interactive (owned by News Corporation, which bought My Space) had 20.1% share of the total US video streams, followed by Yahoo with 11.8% share and then You Tube with 9.9% share of the streams. Google video was in fact in a distant 7th position with only 1.5% share.
Purchasing You Tube has enabled them to be a real challenger to Yahoo & Fox Interactive in the US market for Internet Video.
If we look at the numbers beyond the US, that is on a global basis, over 100 million videos were streamed on a daily basis by You Tube. This is a mind boggling number.
We are going to see more innovations in this area in the very near future from all the major players. All indications are that the popularity of Internet videos are likely to rise further.
So what might this mean for you, if you are a business, person or organization that would like to tap into and take advantage of this huge trend? Because this is so new, not many large corporations have figured out how to take advantage of the medium.
Most of the free video hosting and streaming services require you to register online and open an account (for free). You can then upload your video to the web site. You will be asked to provide a name for the video and then key words that describe the video. This is so that the videos can be categorized and also found by other users (your target audience). If you have your own web site, make sure this is mentioned in the video.
You can upload the video to a number of different free services. Why would you do this? To reach the widest possible audience for your marketing message, of course.
An interesting outcome of this is that in some cases this may drive huge amounts of traffic to your web. This is because, if your video becomes popular and there are other sites linking to it or it is being virally forwarded by the users, the search engines begin to take notice of your web site.
A case study in which a top 10 position in the search engines was achieved in under 24 hours using Internet videos to boost rankings is provided in a video at trafficgeysermethod.com. There is also a service here that takes one through the process of creating Internet videos, even if all you have is audio. You can create a simple slide show with a voice-over to create very effective, compelling videos.
If you wish to create full motion Internet videos, the process can quite straight forward and inexpensive.
Remember that the Internet videos do not need to be flashy, nor long or elaborate. The objective is to keep them clear, simple and easy to understand. Communication of the features and benefits that your product or service provides, differentiation or how it is different from other products or services that your competitors provide is important.
Finally, remember to include the unique value proposition that you have for your customers (ie. The reasons why your prospects should buy from you, rather than anyone else).
If you already have a digital video camera then you can start creating your video straight away. Your video camera will need some kind of direct connection to your computer. This can be by connecting either to the USB or FireWire ports. Some of the new Video Camera have the ability to record on a DVD straight away. In this case you can simply copy the contents of your DVD to your computer.
If you have an analog video camera, you can still create the required digital videos by using a converter.
Once you have video in digital form in your computer, simply log in to the account of the free video streaming service and upload your video. Ideally you can get wider distribution by uploading them to a number of different services in relevant category.
However uploading each video one by one to each service can be quite time consuming. The service trafficgeysermethod.com mentioned earlier in the article can help you with this, with a single upload and multiple distributions.
Your video is now ready for viewing and sharing. Sit back and enjoy the traffic.
James Coe
http://www.articlesbase.com/internet-articles/how-to-increase-targeted-online-traffic-to-your-web-site-leveraging-free-internet-video-streaming-services-80672.html
Where can I find Free Directory Listings to help with my web site traffic & popularity?
I have a web site and would like to find free affiliate services to grow my traffic and popularity. Where can I find the directories?
Every directory worth noting on the Internet, thousands of them are listed on ISEDB. http://www.isedb.com/html/Web_Directories/General_Directories/
You never knew there could be so many directories! Some are free and some charge: the information is listed in the index so you can tell the free ones from the good ones. By the way if you ever get tired of finding ways to increase traffic to your web site and want to instead increase your web site revenue, contact me at the source link below. Traffic does not equal sales. Don’t get caught up in the SEO hype of popularity chasing and PR scores and the sand box jargon. These have nothing to do with making money online. Recent surveys from ClickZ and Nielson.net have revealed the top 100 revenue producing web sites are not optimized for search engines. On purpose too according to the web masters who quote the right ways to make money online have nothing to do with PR or Google Yahoo! MSN, etc. Details of research are here: http://www.azonlinemarketing.com/online-marketing-justsaynotoseo.php Just Say No to SEO
What is Link Popularity?
This also brings us to the concept of link popularity. It fathoms the extent to which a website is visible on the net. Put simply, it is the cumulative figure which corresponds to the external websites that link to the site and the inbound links which a website keeps. Google is choosy and fairly prudent in judging a site’s well-being.
In Google’s eye, a link’s popularity is judged by the quality of website it adheres to and not the quantity by itself. This probably explains why people try floating their article in reputed web directories and the directories produce stringent norms for the acceptance of an article. In this regard, themed search engine optimization plays a great role.
Good link popularity helps a site avail myriad benefits. Primarily it opens access area for traffic to visit the website. With enhanced link popularity, quality traffic is just few meters away.
Top search engines like Google, Yahoo and MSN do not only look at the website content for giving it a thumb up in ranking. It also measures a website’s link popularity. They look for back links to judge approval gained by the particular website from other websites. Google may be attracting brickbats for its shabby algorithms and sandbox techniques but its Page Ranking technique is quite above par in analyzing the back links. It meticulously judges the anchor texts and the authenticity and relevance of the back links.
Let’s take an instance. Two websites have a same theme. In such an event, link from website A to website B using a text that comprises of keywords pertaining to website A will increase the authenticity of website A in the eyes of Google search bots.
Champion search engines look for links to cache web pages. More links for a website implies they will be cached frequently. Frequent caching is truer for sites regularly updating their content.
Link popularity can be enhanced through exchange of links. This fact is a microcosm for life. We spread to a greater territory by exchanging, sharing and developing ideas. Websites just need to focus on finding related websites and requesting them for an exchange of links. Participation in forums, blogs and myriad new groups across the web scene help in increasing popularity.
Websites often create affiliate programs. This certainly enhances the number of incoming links. By far the most fruitful way of increasing link popularity is to align to online web directories. Such directories are behemoth of articles and blogs floated by different sites. They have great mass appeal and are accessed by extremely high number of traffic; needless to say, if they accept a company’s submission, it stands a great chance of being siphoned by Google.
The worrying factor for such online directories is certain recently introduced unethical practices within their domain. Online directories are using company’s e-mails for selling to third parties which then use it for nefarious junk mailing like selling Viagra online. . Further they take a lot of time for accepting submission.
Before aligning to an online directory for increasing link popularity, it is important to judge whether a directory has sold its services to a networking unit. In such an event all the article-seekers for a particular online directory are flooded by futile newsletters from the networking group. This can be quite harassing.
Priya
http://www.articlesbase.com/business-articles/what-is-link-popularity-704233.html
One Way Link Building: What and Why Explained
One way linking is a link building method. One way links are also called incoming links or inbound links because of the fact that these are links to your site which in return dont receive a link from your site. One way link building is a very good way to improve a sites link popularity and ranking.
One way links are a good source to increase a sites link popularity-i.e.: the number of pages linking to a site. Search engines like yahoo and Google place importance on the link popularity while ranking a site. One way link building is sure shot method of increasing traffic on your site. They also improve the ROI and increase the rankings.
SOURCES OF BUILDING ONE WAY LINKS
- Directory links, listed under the category related to the sites topic.
- Write articles and submit them to newsletters which are then archived online
- Publish articles on your site and invite other sites to publish them on their sites, with a link to you.
- Getting listen in business directories
- Posting eBooks and white papers that contain links to your site
- Buy ads in newsletters on your topic which are archived online
- Create a blog and get it listed in blog directories
- Free software tools provided with required link back to website
- Free software tools with a required link back to your website
Research and Quality links lead to Success
One way link building requires determination to achieve good link popularity, hard work and a long term agenda. This process improves your chances to get a good quality natural links .you should spend a fixed amount of time every period to obtain quality one way links. One can safely build links to obtain aimed link popularity by using this long term plan.
Anirban Bhattacharya
http://www.articlesbase.com/seo-articles/one-way-link-building-what-and-why-explained-685840.html
The Google Algorithm For Link Popularity
Google is by far the most important search engine on the net. To rise to the top of their search engine, you need to improve your link popularity and you need to understand how they measure your link popularity (over 50% of all search engine traffic comes from Google, and if you can rise to the top, you will likely rise to the top of all the other search engines as well).
Link popularity is defined as the number of sites that are linking to your site. Some websites have thousands or even millions of sites linking to them, while others might have only a few. The search engines use the number of inbound links your site has as a measure of how important your site is, which translates into your search engine ranking.
The actual number of links to your site is not the only variable used to calculate your link popularity. The search engines also examine the relevance of the links to the subject matter of your site. For example, if a website that sells vitamins has 4,000 inbound links, but the source of most of the links are websites that have nothing to do with vitamins, then the algorithm that search engines use to determine link popularity will take that into account, and the link popularity score will not be very good.
It is possible for a website with a relatively small number of quality inbound links to be ranked higher than a site with a bunch of irrelevant or insignificant links. If I have a website that offers quotes for auto insurance, and I have 800 quality inbound links, then I might receive a much higher search engine ranking than another mortgage site that has 3,000 links that stem from link farms or Free For All (FFA) pages.
If you try to acquire inbound by using link farms or FFA pages, not only will it hurt your search engine ranking, but you might get permanently removed from the search engine listings. Links farms are sites where you can instantly exchange links with all the sites listed in that directory. FFA pages are pointless link directories. The search engines usually discount any links that come from either of these sources.
Now that we understand what link popularity is and how it works, we need to look specifically at how Google measures it. They use a number of variables in their algorithm to calculate your overall link score. The higher your score, the higher you will be ranked in the search listings.
One factor that Google uses in their algorithm, obviously, is the total number of sites linking to you. The more links you have, the higher your score will be. However, their algorithm is a little more complicated than that, and it is possible for a website with fewer links to be ranked higher than a website that has more links.
The reason for this is because Google also measures the quality of your links. If your website is about vitamins, and the site linking to you is a video game site, then that is not considered a quality link. The link still helps your score, but the link would help your score much more if it were from a website whose subject matter is the same as yours.
Also, Google gives a higher score to a link if it comes from a page that has actual content that relates to your keywords. For example, if your site is about jewelry, and another jewelry website has posted a link to your site on their links page, that link is not as valuable as a link to your site coming from a blog or a message board where a lot of information about jewelry is being written or discussed.
Also, they give an even higher score to a link if it contains anchor text that matches one of the keywords that describes your site. For example, if I have a site that sells lawnmowers, and a blog about lawnmowers has posted a link to my site, it helps my score even more if the link text (also known as anchor text) is LAWNMOWERS. To learn more about anchor text, go to a search engine and look up ANCHOR TEXT and you will be able to learn about it.
Another factor used by Google to score your link popularity is the diversity of keywords contained on sites linking to you. For example, if you have a site that sells handbags, and all the links to your site are from other sites that contain nothing but the keyword HANDBAGS, Google considers that to be abnormal. To get a higher score, you need to have links coming from sites that contain a variety of keywords related to handbags, such as BUY HANDBAGS, LEATHER HANDBAGS, etc.
It is difficult to increase your link popularity, but now that you understand how your score is calculated, you can devise a plan to improve your score. You might want to consider posting to forums and blogs that contain information that is related to your site, and when you post, include a link to your site.
Jim Pretin
http://www.articlesbase.com/link-popularity-articles/the-google-algorithm-for-link-popularity-124521.html
