Knowing the value of an internet domain name is crucial in today’s business industry. Altough there is no exact formula to appraise a domain, there are a group of things to consider before putting a value to a domain. A majority of people will base their immediate appraisal on TLD extension, word length and keyword popularity but won’t really consider backlinks, brandability or emerging trends part of the equation. There are a few factors that a person must be aware of before they can feel they have thoroughly assessed the domain and attach a valid appraisal amount. The first thing a person can do to is recognize that there are many subtle components that need to be assembled and viewed as a whole to get a comprehensive perspective on the domain. It seems every domainer has their own method used to appraise a domain so I’ve listed a few factors that I feel are necessary in being considered before a domain can be appraised.

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TLD Extension

TLD or Top-Level Domain is the ending extension attached to a domain such as .com, .net or .org. The .com extension is considered the most sought after even though there are other TLD’s that are gaining huge popularity and acceptance. CC’s or Country Codes are also seeing their fair share of registrations.

Name Length

Now that all the 2, 3 and 4 letter .com’s have been registered, the letter count on a domain is fast becoming a huge factor in a domain’s worth. The desire for a short domain is at an all time high and values are steadily climbing due to the limited supply of shorter length domains. Seems shorter names are easier to remember and with that a value increase.

Characters, Numbers and Hyphens

Hyphens integrated between letters are often viewed as separators between keywords. Although there is much dispute whether or not the hyphens negatively impact a domain’s search engine optimization, there is considerable preference that a domain not include anything extra in it’s name. Number digits are beginning to see their popularity rise and can be included with relevant keywords or letters to make a great domain.

Keyword Popularity

Marketable search terms and keyword popularity are extremely relevant in appraising a domain name. The frequency of a given search term helps to indicate the brandability or popularity of the keyword. Generic word domains, such as flowers.com or poker.com are the strongest in their keyword popularity genre.

Traffic and Revenue

Traffic or visitors to a particular domain is one of the most important factors to consider when appraising a domain. More traffic usually means more revenue due to pay-per-click income and possible advertising opportunities, therefore increasing the value of the domain.

Brandability and Trends

Any domain that is easily memorable, short and non-descript is considered brandable and therefore increases it’s value. It would be easier for a person to remember TVrepair.com instead of the longer fix-my-broken-television.com . Not only is the first choice shorter and has better word flow but also there is less of a chance of someone incorrectly typing in the URL. Also keep tuned in to current trends that may seem to increase an otherwise meaningless domain into a treasure. An example is when Apple Computers began to incorporate the letter i into their products descriptions, such as iPhone, iPod and iLife.

Automated Domain Appraisals

This is a tricky one. Although I feel automated domain appraisal systems such as Estibot are helpful in assisting to appraise a domain, I don’t feel they should be the “end all” decision used to obtain a domain’s value. If used more as a reference tool, they can be one of the greatest resources that help determine an appraisal value. Any script/applications can have some bugs, especially ones with complex algorithms as Estibot. Make automated domain appraisals one of the tools to find an appraisal, not the only tool.

Future Potential Interest and Overall Appeal

As time goes by, new words, trends and fads explode onto the scene, and with each new word or trend created, a domain is born. Stay up with current events and become a regular visitor to news aggregate sites, such as Digg and domain industry specific DNHour to stay on the cusp of emerging potential interests.

Backlinks

I like to keep my eye on the number and quality of backlinks to evaluate an domain appraisal. While tons of irrelevant backlinks might negatively effect a domain’s search engine optimization, it can still be a positive thing for a domain names’ value. With more and more domains being “parked”, the links tend to lean towards relevant backlinks and therefore less likely to be bogged down in the SEO nightmare of page rank. And, it’s hard to argue that backlinks don’t increase traffic.

Relevance, Region Specific and other Fuzzy Logic

As said earlier, there is no exact formula to appraise a domain name, and therefore the not-so-exact elements must come into play. An example would be that veteran domainers tend to skew their entire method of appraising when it comes to country specific or region specific domain names. Different factors are incorporated to determine non-English domain word values and domainers across the globe are becoming better in detecting future potential interests in foreign markets. Another example is the continuously growing popularity of “long-string domaining”, or stringing multiple words or keywords to achieve a brandable and memorable domain name. TacoBell has ThinkOutsideTheBun.com and Amazon has the domain BuyABook.com. By definition, these would not be very valuable but that’s when the fuzzy logic creeps in. A domain’s value can be perceived in multiple ways.

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So keep in mind that even though there isn’t one exact correct formula being used by the domain industry to appraise domains, a reasonable appraisal can be determined by anyone if they keep all the factors in mind and how they each interact with each other.

I’d suggest you monitor the pulse of current domain sales by frequently visiting

DNJournal’s Domain Sales Chart. This will show you weekly and even yearly to-date domain sales for the industry. And don’t forget to visit the front page of Sedo to view ongoing live auctions. Each of these great resources will help you in creating your own customized method of domain appraising by seeing what domains are selling and for what amount.

Rudy Hernandez
http://www.articlesbase.com/domain-names-articles/how-to-appraise-a-domain-names-value-314729.html

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Everyone expects of massive online success as soon as they promote their services and products online but there are few factors that can decide website’s popularity and longevity and needs thorough attention. Among them link popularity is the most important one.

In fact, the moment words link popularity passes through our sound receptors, our brain interprets us what it generally mean, but apart from that vague idea, you must understand few core facts on link popularity if you want to be a leader in search engine marketing.

Link popularity is the number of incoming links from potential partners to your website. More the one way link, more popular will be your website; more popular your website become, higher will be the chances of getting good page rank and good turn-around of web traffic. Since good PR focuses on quantity and popularity of the links, it can help in attaining good position in search engine result page (SERP). If your website is placed in appreciable position, people easily find you as soon as they enter the Web world, view your services repeatedly and become potential buyers.

People often considers page rank (PR) and link popularity as the synonym of each other but this consideration is nothing more than a misconception because page rank is the software used by the Google to rank a Web page and it is a numeric value that determines the relevancy and importance of a Web page on search engine result page. PR is an important factor that facilitates link popularity because link popularity is determined on the basis of PR. Hence in order to get more link popularity, your website must be good enough to get suitable PR when search engine spiders visit your Web pages once a month (such process is called Googlebot in case of Google search engine).

Link popularity does not mean linking your website to numerous irrelevant website. Links must be developed with potential partners having similar interest like yours and more importance is given to one-way-link or incoming link rather than two-way-link or reciprocal link. In order to be benefited through link building, you must thoroughly check the PR and link popularity status of the approaching websites because if the website has zero PR then you will gain nothing from that link.

Another suggested factor in link building is the text used in links. Make your website links with targeted Keywords. In some other way, articles, forums and blogs posting is few appreciating technique of getting back links but make sure not to spam the process and submit relevant information in articles, blogs and in forums.

Hence, start making your website most desirous among your competitors; work on it, make it informative, content rich and link-worthy so that others may prefer linking to you. Be judgmental on quality than the quantity of the links. If you follow the process sincerely with an utmost desire to success, you will see your website gaining link popularity in each successive day.

Sharon Lepcha
http://www.articlesbase.com/link-popularity-articles/link-popularity-vital-measure-for-search-engine-marketing-100265.html

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One of the most significant milestones on the web this year has been the popularity of the use of videos on the Internet. There are a number of free services that enable Internet users to easily upload and store videos on the Internet for free. These videos can then be broadcast (streamed) free over the Internet, to be viewed and shared by other users.

We will look at a simple but often overlooked way to help you get potentially loads of traffic to your web site using Internet videos.

But first let’s establish the background to the phenomenon and why it is important for you.

The popularity of Internet videos have really sky rocketed in the recent few months.

Consider these figures. In 2005, there were very few free video hosting web sites. Yet, in the month of August 2006 alone, according to a comScore Media Metrix report, there were approximately 6.98 Billion online videos that were streamed by Internet users in the United States alone.

More interestingly, the average US Internet video user consumed 63.3 streams during August 2006 or approximately 2 streams every day.

For marketers, businesses or even the Government or non-profit organizations, this opens up a whole new possibility of getting in touch with their desired audience, in a content rich, interactive way that has never been possible before.

The huge number of online videos streamed every month should not come as a surprise, given the popularity of Google, MSN, Yahoo, You Tube and My Space web sites. These are some of the most popular sites in the world and each of them have incorporated a video service in their offerings in the recent months.

Traffic or Internet users are the fuel that helps generate revenue for most of these businesses. The revenue is earned by monetizing the traffic with targeted advertising.

You Tube the video hosting service was founded in February 2005, but famously bought by Google for $1.65 Billion dollars in October 2006. Although it seems like a large amount to pay, it was in fact a very strategic move by Google.

Based on the comScore report, for the month of August 2006, Fox Interactive (owned by News Corporation, which bought My Space) had 20.1% share of the total US video streams, followed by Yahoo with 11.8% share and then You Tube with 9.9% share of the streams. Google video was in fact in a distant 7th position with only 1.5% share.

Purchasing You Tube has enabled them to be a real challenger to Yahoo & Fox Interactive in the US market for Internet Video.

If we look at the numbers beyond the US, that is on a global basis, over 100 million videos were streamed on a daily basis by You Tube. This is a mind boggling number.

We are going to see more innovations in this area in the very near future from all the major players. All indications are that the popularity of Internet videos are likely to rise further.

So what might this mean for you, if you are a business, person or organization that would like to tap into and take advantage of this huge trend? Because this is so new, not many large corporations have figured out how to take advantage of the medium.

Most of the free video hosting and streaming services require you to register online and open an account (for free). You can then upload your video to the web site. You will be asked to provide a name for the video and then key words that describe the video. This is so that the videos can be categorized and also found by other users (your target audience). If you have your own web site, make sure this is mentioned in the video.

You can upload the video to a number of different free services. Why would you do this? To reach the widest possible audience for your marketing message, of course.

An interesting outcome of this is that in some cases this may drive huge amounts of traffic to your web. This is because, if your video becomes popular and there are other sites linking to it or it is being virally forwarded by the users, the search engines begin to take notice of your web site.

A case study in which a top 10 position in the search engines was achieved in under 24 hours using Internet videos to boost rankings is provided in a video at trafficgeysermethod.com. There is also a service here that takes one through the process of creating Internet videos, even if all you have is audio. You can create a simple slide show with a voice-over to create very effective, compelling videos.

If you wish to create full motion Internet videos, the process can quite straight forward and inexpensive.

Remember that the Internet videos do not need to be flashy, nor long or elaborate. The objective is to keep them clear, simple and easy to understand. Communication of the features and benefits that your product or service provides, differentiation or how it is different from other products or services that your competitors provide is important.

Finally, remember to include the unique value proposition that you have for your customers (ie. The reasons why your prospects should buy from you, rather than anyone else).

If you already have a digital video camera then you can start creating your video straight away. Your video camera will need some kind of direct connection to your computer. This can be by connecting either to the USB or FireWire ports. Some of the new Video Camera have the ability to record on a DVD straight away. In this case you can simply copy the contents of your DVD to your computer.

If you have an analog video camera, you can still create the required digital videos by using a converter.

Once you have video in digital form in your computer, simply log in to the account of the free video streaming service and upload your video. Ideally you can get wider distribution by uploading them to a number of different services in relevant category.

However uploading each video one by one to each service can be quite time consuming. The service trafficgeysermethod.com mentioned earlier in the article can help you with this, with a single upload and multiple distributions.

Your video is now ready for viewing and sharing. Sit back and enjoy the traffic.

James Coe
http://www.articlesbase.com/internet-articles/how-to-increase-targeted-online-traffic-to-your-web-site-leveraging-free-internet-video-streaming-services-80672.html

This also brings us to the concept of link popularity. It fathoms the extent to which a website is visible on the net. Put simply, it is the cumulative figure which corresponds to the external websites that link to the site and the inbound links which a website keeps. Google is choosy and fairly prudent in judging a site’s well-being.

In Google’s eye, a link’s popularity is judged by the quality of website it adheres to and not the quantity by itself. This probably explains why people try floating their article in reputed web directories and the directories produce stringent norms for the acceptance of an article. In this regard, themed search engine optimization plays a great role. 

Good link popularity helps a site avail myriad benefits. Primarily it opens access area for traffic to visit the website. With enhanced link popularity, quality traffic is just few meters away.

Top search engines like Google, Yahoo and MSN do not only look at the website content for giving it a thumb up in ranking. It also measures a website’s link popularity. They look for back links to judge approval gained by the particular website from other websites. Google may be attracting brickbats for its shabby algorithms and sandbox techniques but its Page Ranking technique is quite above par in analyzing the back links. It meticulously judges the anchor texts and the authenticity and relevance of the back links.

Let’s take an instance. Two websites have a same theme. In such an event, link from website A to website B using a text that comprises of keywords pertaining to website A will increase the authenticity of website A in the eyes of Google search bots.

Champion search engines look for links to cache web pages. More links for a website implies they will be cached frequently. Frequent caching is truer for sites regularly updating their content.

Link popularity can be enhanced through exchange of links. This fact is a microcosm for life. We spread to a greater territory by exchanging, sharing and developing ideas. Websites just need to focus on finding related websites and requesting them for an exchange of links. Participation in forums, blogs and myriad new groups across the web scene help in increasing popularity. 

Websites often create affiliate programs. This certainly enhances the number of incoming links. By far the most fruitful way of increasing link popularity is to align to online web directories. Such directories are behemoth of articles and blogs floated by different sites. They have great mass appeal and are accessed by extremely high number of traffic; needless to say, if they accept a company’s submission, it stands a great chance of being siphoned by Google.

The worrying factor for such online directories is certain recently introduced unethical practices within their domain. Online directories are using company’s e-mails for selling to third parties which then use it for nefarious junk mailing like selling Viagra online. . Further they take a lot of time for accepting submission.

Before aligning to an online directory for increasing link popularity, it is important to judge whether a directory has sold its services to a networking unit. In such an event all the article-seekers for a particular online directory are flooded by futile newsletters from the networking group. This can be quite harassing.

Priya
http://www.articlesbase.com/business-articles/what-is-link-popularity-704233.html

One way linking is a link building method. One way links are also called “incoming links” or “inbound links” because of the fact that these are links to your site which in return don’t receive a link from your site. One way link building is a very good way to improve a site’s link popularity and ranking.

One way links are a good source to increase a site’s link popularity-i.e.: the number of pages linking to a site. Search engines like yahoo and Google place importance on the link popularity while ranking a site. One way link building is sure shot method of increasing traffic on your site. They also improve the ROI and increase the rankings.

SOURCES OF BUILDING ONE WAY LINKS

- Directory links, listed under the category related to the site’s topic.

- Write articles and submit them to newsletters which are then archived online

- Publish articles on your site and invite other sites to publish them on their sites, with a link to you.

- Getting listen in business directories

- Posting eBooks and white papers that contain links to your site

- Buy ads in newsletters on your topic which are archived online

- Create a blog and get it listed in blog directories

- Free software tools provided with required link back to website

- Free software tools  with  a required link back to your website

Research and Quality links lead to Success

One way link building requires determination to achieve good link popularity, hard work and a long term agenda. This process improves your chances to get a good quality natural links .you should spend a fixed amount of time every period to obtain quality one way links. One can safely build links to obtain aimed link popularity by using this long term plan.

Anirban Bhattacharya
http://www.articlesbase.com/seo-articles/one-way-link-building-what-and-why-explained-685840.html

Google is by far the most important search engine on the net. To rise to the top of their search engine, you need to improve your link popularity and you need to understand how they measure your link popularity (over 50% of all search engine traffic comes from Google, and if you can rise to the top, you will likely rise to the top of all the other search engines as well).

Link popularity is defined as the number of sites that are linking to your site. Some websites have thousands or even millions of sites linking to them, while others might have only a few. The search engines use the number of inbound links your site has as a measure of how important your site is, which translates into your search engine ranking.

The actual number of links to your site is not the only variable used to calculate your link popularity. The search engines also examine the relevance of the links to the subject matter of your site. For example, if a website that sells vitamins has 4,000 inbound links, but the source of most of the links are websites that have nothing to do with vitamins, then the algorithm that search engines use to determine link popularity will take that into account, and the link popularity score will not be very good.

It is possible for a website with a relatively small number of quality inbound links to be ranked higher than a site with a bunch of irrelevant or insignificant links. If I have a website that offers quotes for auto insurance, and I have 800 quality inbound links, then I might receive a much higher search engine ranking than another mortgage site that has 3,000 links that stem from link farms or Free For All (FFA) pages.

If you try to acquire inbound by using link farms or FFA pages, not only will it hurt your search engine ranking, but you might get permanently removed from the search engine listings. Links farms are sites where you can instantly exchange links with all the sites listed in that directory. FFA pages are pointless link directories. The search engines usually discount any links that come from either of these sources.

Now that we understand what link popularity is and how it works, we need to look specifically at how Google measures it. They use a number of variables in their algorithm to calculate your overall link score. The higher your score, the higher you will be ranked in the search listings.

One factor that Google uses in their algorithm, obviously, is the total number of sites linking to you. The more links you have, the higher your score will be. However, their algorithm is a little more complicated than that, and it is possible for a website with fewer links to be ranked higher than a website that has more links.

The reason for this is because Google also measures the quality of your links. If your website is about vitamins, and the site linking to you is a video game site, then that is not considered a quality link. The link still helps your score, but the link would help your score much more if it were from a website whose subject matter is the same as yours.

Also, Google gives a higher score to a link if it comes from a page that has actual content that relates to your keywords. For example, if your site is about jewelry, and another jewelry website has posted a link to your site on their links page, that link is not as valuable as a link to your site coming from a blog or a message board where a lot of information about jewelry is being written or discussed.

Also, they give an even higher score to a link if it contains anchor text that matches one of the keywords that describes your site. For example, if I have a site that sells lawnmowers, and a blog about lawnmowers has posted a link to my site, it helps my score even more if the link text (also known as anchor text) is LAWNMOWERS. To learn more about anchor text, go to a search engine and look up ANCHOR TEXT and you will be able to learn about it.

Another factor used by Google to score your link popularity is the diversity of keywords contained on sites linking to you. For example, if you have a site that sells handbags, and all the links to your site are from other sites that contain nothing but the keyword HANDBAGS, Google considers that to be abnormal. To get a higher score, you need to have links coming from sites that contain a variety of keywords related to handbags, such as BUY HANDBAGS, LEATHER HANDBAGS, etc.

It is difficult to increase your link popularity, but now that you understand how your score is calculated, you can devise a plan to improve your score. You might want to consider posting to forums and blogs that contain information that is related to your site, and when you post, include a link to your site.

Jim Pretin
http://www.articlesbase.com/link-popularity-articles/the-google-algorithm-for-link-popularity-124521.html

When it comes to the amount of traffic that you get on your web site, you are probably always looking for ways to improve it. Web site advertising is an essential part of having an online business with your web site. You have probably wondered how you can get more hits on your site and not have to spend a lot of money paying for traffic increasing services. There is one thing that you can consider to help your web site be more successful. The more links that you have out on the Internet, the more potential that users will get to your web site. Link popularity is a way to get people to come to your site. If you are trying different methods of advertising, and have not found one that is working for you, link building could be what you need.

You can find ways to add more links to your web site on host sites and search engines. There are some things to keep in mind however. You want to make sure that the site that you are going to add your link to is trusted and a popular or well used web site that gets a lot of traffic. You also want to make sure that the other web site relates to the content on your site. This does not always have to be the same content, but it does help if there are common factors between what users can find on your site and what is on the host site.

If you are looking for a way to add hits to your site and increase the amount of traffic that you can turn into customers, link popularity is a tool that can help give you the results that you are looking for. Find out how learning to use link popularity is a great way to boost your web site. The more links that you have out there on the Internet, the more you can get more link popularity. The more links that you have, the more clicks you can get to your web site. If you can find other web site owners that are willing to post a link on their site if you post a link to their web site on your own, it can be a great way to add more links without having to pay money.

It is important that you only place your links on trusted and secure web sites, and you should only choose host sites or search engines that are well used and that people rely on. If you are not sure that the web site or host site is secure, you may want to look for another one to add your link to. Increasing your link popularity can really help drive up your business. Try to find places for advertising your links that have related content to your own, or that can compliment your own web site nicely. This can deliver a strong and clear message to your customers and visitors to your site.

Andre Alsaker
http://www.articlesbase.com/link-popularity-articles/increase-your-web-site-traffic-with-link-popularity-1145096.html

If you have a website, then you probably wake up in a cold sweat in the middle of the night fretting about your link popularity. Link popularity has probably become the cornerstone of internet marketing. For the purposes of this discussion, we are going to talk about what link popularity is, why it is so important, and how to implement a strategy to increase the number of quality inbound links to your website.

Simply put, the link popularity for a given website is defined as the number of websites that currently link to that site. Some websites have thousands or even millions of sites linking to them, while others might have only 100 or less. The search engines use this as the most important criteria in their search algorithms for determining where a site should be ranked. The more high quality inbound links a site has, the higher its ranking.

The sheer number of links to a site is not the only factor used to determine link popularity. The search engines also examine the relevance and significance of the links. For example, if a website that sells wheelchairs has 2,000 inbound links, but most of the links are coming from insignificant sites that have nothing to do with wheelchairs, then the search engines might assess a low score for the link popularity of that particular site.

It is possible for a website with a relatively small number of quality, relevant links to be ranked higher than a site with a bunch of nonsensical links. If I have a website that provides mortgage quotes, and I have 800 inbound links, and most of the sites linking to me are quality websites that are related to mortgages or personal finance, then I might receive a much higher search engine ranking than another mortgage site that has 3,000 links that are mostly from link farms or Free For All (FFA) pages.

If you try to acquire inbound links to your website by submitting your site to link farms or FFA pages, not only will it hurt your search engine ranking, but you might get banned from the search listings altogether. Links farms are sites where you can instantly exchange links with all the sites listed in that directory. FFA pages are pointless link directories. The search engines usually discount any links to your site originating from these FFA pages or link farms.

The way to improve your link popularity is simply by advertising your website. If your site provides a meaningful service or sells popular products, people will link to you after you start advertising and your site becomes more popular. You should also submit articles or press releases to article submission directories. You are allowed to include a link to your website at the bottom of the article. So, as your articles are put into circulation, you will receive a lot of links.

You might want to join a link exchange so that you can trade links with other sites, but the links you will receive are usually worthless. Instead, you should focus on advertising and submitting articles to get your site known so that you can get those high quality links you need to climb to the top of the search engines.

I hope this information will help you with your linking campaign. It can take several years to build a high number of quality, relevant links, but if you are persistent, your efforts will be rewarded in the long run. Simply stick to traditional advertising methods and providing valuable content by submitting articles and press releases, stay away from FFA pages and link farms, and you will do fine.

Jim Pretin
http://www.articlesbase.com/link-popularity-articles/the-importance-of-link-popularity-86394.html

Link baiting tries to create content that is useful to the audience in their respective niche industry and thereby it invites webmasters to link to that content voluntarily. Link baiting is becoming one of the most popular ways of achieving link popularity for a website because there are many advantages linked to this approach.

Primarily, it is one of the cheapest ways of building links for your website. All that you need to do is to create link-worthy content or product and people will automatically consider your website resourceful. Secondly, the links you get here are pure one-way links and it does not require you to exchange links with any third party website. In most cases, the links you get through link baiting are permanent links. The number of links to your website will increase gradually as more and more people discover your link bait. All these will help your website in getting better search engine rankings.

One of the essential aspects of link baiting is popularizing the content that is link-worthy. It is not sufficient to create compelling content but it is important that the online community is aware of the presence of such content. Therefore, the page or the content that you are using as link bait has to be promoted well. Link baits are normally promoted in social networking websites, forums, content related sites such as Digg, Delicious, etc.

Link baiting is becoming one of the most preferred ways of building a website’s online popularity because once the link bait is promoted well; it will also attract highly targeted traffic to the website. Search engine spiders too will frequent your website because link baiting tries to keep the content fresh by adding new content regularly to increase the number of websites that link to it.

This is also one of the most search engine friendly ways of building links, as it does not use any unauthorized promotion techniques. Link baiting has thus become a very popular SEO strategy.

Mike Smith
http://www.articlesbase.com/seo-articles/link-baiting-for-link-popularity-749009.html