Increase Web Traffic With SEO

Sat, 26 Feb 2011 22:12:21 +0000

In the last several years Google has become a widely-recognized brand, even recently ranked as the top-known brand name in the world. Anyone who is hosting a website, advertising online, or doing business should understand how to utilize Google services well. In short, over half of all Internet searches use Google.

Google’s services can help searchers find your business in several different ways. Your site, like all the other public sites on the Web, is scanned often by automatic ‘spider’ applications which make an examination for the links and content of each web page. Google’s index contains over ten billion pages; the company updates its indexes on a regular basis, a task that requires the use of almost half a million servers.

When users submit search terms at the site, Google will present a list of selected and ordered matches. The order in which they are presented is determined by several different factors. The factors of this search include the relevancy of the content on the page to the search terms, along with what Google calls the ‘PageRank’ of that particular page. Other factors probably play in as well, but these algorithms are secret.

PageRank is expressed as a number which is calculated during the process of indexing (0-10). Each web page that the spider examines will be assigned a PageRank number. Starting at zero, the number grows as the page receives links from other sites, either from the same host for from other externally-based sites. The Google policy here is that pages receive rank not from the amount of accesses they serve, but by the correlated relevancy of content and the amount of links that refer them. Google’s description: “Google interprets a link from page A to B as a vote, by page A, for page B. Votes cast by pages that are themselves important weigh more heavily and help to make other pages important.” So, increased site traffic won’t improve your PageRank, but a better PageRank will probably result in increased traffic to your site.

Where Does Your Site Sit in Google’s World?

To find out your site’s PageRank, use Google’s Toolbar in your Web browser. If you don’t have it pre-installed, just search for it.

How Does a Site Increase Visitor Traffic?

There’s an entire new field to address this question: search engine optimizers. These SEO companies are great for expert advice. There are also some things you can do to increase the amount of unpaid traffic at your web site.

1) Website Redesign – Make your site focus more on the issues that people search on more frequently.

2) Place Articles – These articles can feature incoming links to your web site.

3) Localize – By adding sections by geographic location, your content can feature info related to a particular place, including community events. Google gives favor to a search that includes a city name in it.

By implementing these simple suggestions, you could see your unpaid web traffic triple in short time.

Nick Pegley is VP of Marketing at All Covered Inc, the only nationwide information technology (IT) services company focused solely on enabling the success of small businesses. Serving thousands of organizations across every major industry, the company helps clients achieve their business objectives by lowering the cost and maximizing the performance of their IT systems.

Article from articlesbase.com

Linkbuilding: Web Directories

Mon, 03 Jan 2011 18:51:20 +0000

Directories are the bread and butter of SEO, but not all web directories are created equal. Google ranks websites based on citations or inbound links. The theory behind this is that inbound links are less open to manipulation than certain on-page and on-site factors that a particular webmaster has more control over e.g. meta descriptions, meta keywords. Directories are one of the easiest routes to acquiring more links to your website and are one of the more over-utilised link building technique amongst SEO Experts. There are literally thousands of web directories on the Internet – so how do you go about finding the ones that will actually contribute value to your website?

The first thing you should do is find a top directory list. Two particularly prominent directory lists can be found on info.vilesilencer.com and seocompany.ca. These lists publicise what are essentially a very strong collection of directories. However, this does not mean that each directory in these lists is an appropriate directory to submit your website to. A directory that is appropriate for one site may not be appropriate for an entirely different site. Google crawls the web in reverse order, starting with the pages it deems most popular and working its way back. Some of the categories listed in directories are considered relatively un-important by Google. A great majority of directory categories are not even indexed by Google. Submitting a website to one of these categories is, therefore, a relatively pointless process, seen as Google has not deemed the category important enough to be indexed.

The best way to determine the relative importance of a category is to check Google’s cache date for that category. You can do this by using the cache: operator and typing the URL into Google. If the category has been indexed by Google in the last month then it is a category worth submitting to. Another good indicator of the value of a category is the Page Rank value of the page on which the category exists. If the category has even a minimal PageRank value then the odds are that category will be considered relatively important by Google and will be crawled in a relatively short space of time (thus picking up your link).

Chris Thomson is a professional Internet Marketer. Please visit SEO Company for more information. Alternatively visit Chris’s definitive guide to SEO.

Article from articlesbase.com

Traffic 2.0 » Site Google

Increase Web Traffic With SEO

Linkbuilding: Web Directories

Related External Links