What are the top 5 sources to generate web traffic to a retail/wholesale site?
I don’t want to bet on the wrong horse here, so, please let me know what works and is pretty easy to use and what to avoid. Thank you.
Top sources of traffic for a retail/wholesale site:
1. Everything starts with creating the best content you can with the best products you can possibly offer. Your content is your best advertisement – if visitors love your content, then they will go back and spread the word to others.
2. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.
If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com’s "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm
3. Generate good visibility and reviews from shopping comparison web sites such as Shopping.com, Epinions.com, Bizrate.com, etc. Also use Froogle. While you may have reservations on using shopping comparison sites because of its emphasis on price, many Web users rely on shopping comparison sites to find the best-value products that are most suitable to their needs and requirements. Your business needs to be listed in these sites in order to give you targeted traffic and increased online exposure without the prohibitively expensive offline brand advertising.
4. You can use pay per click advertising in the search engines to reach audiences looking for your products. You can use Google Adwords http://www.google.com/adwords or Yahoo http://searchmarketing.yahoo.com
5. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News. Press releases may not bring you immediate sales – but it has the potential to give great results esp. if media picks up on your story and talks about your site
http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/
Getting traffic is one thing; and another to turn your visitors into buyers. Improve your conversion. Getting visitors is one thing; getting them to buy your products is a whole different story.
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Top sources of traffic for a retail/wholesale site:
1. Everything starts with creating the best content you can with the best products you can possibly offer. Your content is your best advertisement – if visitors love your content, then they will go back and spread the word to others.
2. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.
If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com’s "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm
3. Generate good visibility and reviews from shopping comparison web sites such as Shopping.com, Epinions.com, Bizrate.com, etc. Also use Froogle. While you may have reservations on using shopping comparison sites because of its emphasis on price, many Web users rely on shopping comparison sites to find the best-value products that are most suitable to their needs and requirements. Your business needs to be listed in these sites in order to give you targeted traffic and increased online exposure without the prohibitively expensive offline brand advertising.
4. You can use pay per click advertising in the search engines to reach audiences looking for your products. You can use Google Adwords http://www.google.com/adwords or Yahoo http://searchmarketing.yahoo.com
5. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News. Press releases may not bring you immediate sales – but it has the potential to give great results esp. if media picks up on your story and talks about your site
http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/
Getting traffic is one thing; and another to turn your visitors into buyers. Improve your conversion. Getting visitors is one thing; getting them to buy your products is a whole different story.
References :
How To Sell More on the Web: Get the Right Traffic http://www.powerhomebiz.com/092006/ecommerce-traffic.htm